Blar i forfatter "Birch, Dawn"

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    • Who are the future seaweed consumers in a Western society? Insights from Australia 

      Birch, Dawn; Skallerud, Kåre; Paul, Nicholas A. (Journal article; Tidsskriftartikkel; Peer reviewed, 2018-09-09)
      <i>Purpose</i>: The purpose of this paper is to profile the consumers who are likely to eat seaweed products in Australia.<p> <p><i>Design/methodology/approach</i>: The study was conducted as an online survey among 521 Australian consumers. Binary logistic regression modelling was used to profile the consumers.<p> <p><i>Findings</i>: The paper identifies education, familiarity, food ...

    • Who Eats Seaweed? An Australian Perspective 

      Birch, Dawn; Skallerud, Kåre; Paul, Nicholas (Journal article; Tidsskriftartikkel, 2018-12-14)
      Current seaweed consumption and attitudes and preferences toward seaweed food products in a Western society are investigated to inform the seaweed industry regarding product development and marketing strategies. A national survey of 521 Australian consumers was conducted. About 75% of respondents had eaten seaweed; however, only 37% had consumed seaweed regularly over the past 12 months. Key drivers ...